If you’re running an eCommerce business today, you understand how drastically customer acquisition strategies have shifted throughout the years. You’ve probably tried everything from search engine optimization (SEO) to social media advertising to email marketing. But despite all of your efforts, your business is likely getting lost in the noise.

Consumers have more options than ever, and competing for their attention is getting harder and harder. Brands need an alternative acquisition channel to acquire new, life-long customers. And that’s where Nift comes in.

Nift is revolutionizing how consumers and brands discover each other by integrating direct-to-consumer (DTC) products and services as a ‘thank you’ gift within consumer apps. The keyword here is ‘gift’. The products or services offered on the Nift platform are not ads; they are personalized gifts shown to consumers who are ready to purchase. Once a consumer has completed an action, like registering on Tinder, checking in to the gym at PlanetFitness, or leaving a review for a restaurant, our proprietary AI selects individualized gifts for a new brand to reward and thank them.