HOW NIFT WORKS
1. FULLY MANAGED SERVICE
You provide the assets and we’ll develop any creative needed, including remarketing emails. We’ll monitor and optimize your campaign to achieve fast and efficient growth.
2. SET YOUR BUDGET
We’ll create a test plan to hit your CPA goals. Working within a set budget, we’ll optimize for CAC and LTV. You’ll have access to all metrics needed to calculate ROAS as you scale.
3. DEFINE YOUR “GIFT”
A Nift is a personalized ‘thank you’ gift offered within consumer apps. That means providing a unique, high-quality discount or trial that makes someone feel special and drives conversion.
4. TRACK RESULTS
People who select your brand are immediately taken to your site to complete a purchase, sign up for a subscription or become a paying member – no slippage in attribution.
Our goal is to partner with you to create a robust customer acquisition strategy—from gift offer creation to purchase funnel optimization.
Our top performers are e-commerce brands that sell directly to customers and are seeking growth channel alternatives to paid search and paid social. Lifestyle brands, food and beverage, home and garden, pets and animals, health and wellness, hobbies and leisure, and apparel are all examples of verticals that successfully acquire customers on Nift’s platform.
“Nift beats other channels and reliably delivers significant volume, below CPA targets for some of the world’s largest brands. Plus, they manage it all, so it’s a no-brainer for me.“
— Major Rocket, Performance Marketing
During your kickoff call, we’ll align on performance KPIs, attribution, and desired scale. Together, we’ll adjust your audience settings, select gift categories, and create a unique gift. We’ll share best practices and set up a low lift test to pilot your campaign. There are no minimums to set up a test. Once your test launches, we’ll monitor, optimize and scale or pause as needed. Results are typically available the next day.
“Brands are over-reliant on Google and Meta for Growth. Nift provides a new channel which has low barriers to entry and immediate results.”
— MedTech Growth Consultant
As a fully managed service, Nift will monitor and optimize your campaign in real time, and provide transparent access to all metrics via proprietary dashboards. Our customer success team is ready to share best practices and assist you as you set up, test, and grow your campaign.
Shopify, Braze, Iterable, Klaviyo, Listrak and hash lists are used to exclude existing customers—ensuring new customer acquisition. Conversions, CAC, and AOV may be tracked via Shopify, webhooks, pixels, or manually via CSV.