GENERATE THOUSANDS OF MONTHLY
FIRST-TIME SALES
“Nift’s customers are net new, cost less, and have strong buying behavior. We see 3X better conversion than other top social channels.“
— Samantha Taslim, Director of Acquisition Marketing, Rocksbox
ACQUIRE NEW CUSTOMERS
THOUSANDS OF SALES PER MONTH, AT OR BELOW TARGET CAC
Nift is a one-of-a-kind performance marketing channel top DTC brands rely on to acquire thousands of customers from our network of over 37M online shoppers. We specialize in finding incremental net-new customers for DTC brands, reliably delivering scale and strong LTV at a consistently lower cost than paid social.
CONVERT AN AUDIENCE THAT'S NOT SEARCHING
Nift’s 37M+ audience comes from partnerships with leading companies like Afterpay, Meetup, and Mindbody. Our AI matches these members with brands, driving cost-effective net-new top-of-funnel customer acquisition.
“The Nift team has gone above and beyond to ensure quality acquisitions at an efficient cost, giving Firstleaf the opportunity to innovate and test at scale.” — Firstleaf
RELIABLE CONVERSIONS AND CPA
LOWER COST THAN PAID SOCIAL
Nift is different. We’re not impacted by changes in privacy settings and we’re not ignored like typical ads. We can suppress existing customers and provide direct, verifiable attribution.
“You get the volume of customers you need and a team to help you iterate so you hit your CPA targets.”
— Scentbird
HOW IT WORKS
1. SET ACQUISITION GOALS
We’ll help you set up your audience preferences, bid, and daily budget to reach your acquisition goals and KPIs.
SET BUDGET, CAC, LTV & ROAS TARGETS
As a fully managed service, Nift will monitor and optimize your campaign in real-time to achieve fast and efficient growth without going above your target CPA.
2. LAUNCH IN MINUTES
Our team will help you create a campaign and test top-performing product images, descriptions, and categories.
NO MINIMUMS, RESULTS IN 24-HRS OR LESSWe’ll create a test plan to hit your CPA goals. Working within a set budget, we’ll optimize for CAC and LTV. You’ll have access to all metrics to calculate ROAS as you scale.
3. GET NET-NEW CUSTOMERS
Your new customers are coming from Nift partners, like Meetup, Mindbody and Uber. These customers received Nift gift cards as a thank-you.
WHO DISCOVERS YOUR BRAND?
Nift’s patented matching algorithm only shows your brand to customers who meet your LTV and CAC goals.
4. GET IMMEDIATE SALES
People who select your brand are immediately taken to your site to complete a purchase, sign up for a subscription or become a paying member.
GET OPT-INS FOR RE-MARKETING, TOO
In addition to immediate conversions, brands acquire first-party data and permission to re-market.
BRAND FAQ
Our goal is to partner with you to create a robust customer acquisition strategy—from gift creation to selection and purchase funnel optimization.
Our top performers are e-commerce brands that sell directly to customers and are seeking growth channel alternatives to paid search and paid social. Lifestyle brands, food and beverage, home and garden, pets and animals, health and wellness, hobbies and leisure, and apparel are all examples of verticals that successfully acquire customers on Nift’s platform.
“Nift beats other channels and reliably delivers significant volume, below CPA targets for some of the world’s largest brands. Plus, they manage it all, so it’s a no-brainer for me.“
— Major Rocket, Performance Marketing
During your kickoff call, we’ll align on performance KPIs, attribution, and desired scale. Together, we’ll adjust your audience settings, select gift categories, and create a unique gift. We’ll share best practices and set up a low lift test to pilot your campaign. There are no minimums to set up a test. Once your test launches, we’ll monitor, optimize and scale or pause as needed. Results are typically available the next day.
“Brands are over-reliant on Google and Meta for Growth. Nift provides a new channel which has low barriers to entry and immediate results.”
— MedTech Growth Consultant
As a fully managed service, Nift will monitor and optimize your campaign in real time, and provide transparent access to all metrics via proprietary dashboards. Our customer success team is ready to share best practices and assist you as you set up, test, and grow your campaign.
Shopify, Braze, Iterable, Klaviyo, Listrak and hash lists are used to exclude existing customers—ensuring new customer acquisition. Conversions, CAC, and AOV may be tracked via Shopify, webhooks, pixels, or manually via CSV.
“Nift has made a major contribution to our growth year to date. It’s ROAS is better than a lot of Top of Funnel activity, and the team are always coming up with ways to improve the key metrics.” — Viome
